Integrity Accounting & Consulting

About US

At Integrity Accounting & Consulting, we help home service business owners get a grip on their numbers, clean up their books, and finally understand what’s going on with their money. You’ll get straight answers, reliable reports, and a partner who helps you make smart calls as you grow.

Companies We’ve Served

We've Been At This Since 2016

Our Fractional CFOs each bring decades of proven experience, guiding construction companies just like yours to profitably scale from 7 to 8 and even 9 figures.

Gain all the strategic advantages of a seasoned, full-time CFO – without the hefty salary, benefits, PTO, equity, or recruitment costs. Get clarity, profitability, and growth at 30%-40% of the traditional cost.

Who’s behind the numbers

Professional Insight. Personal Commitment.

Expert Financial Support

We’re not just accountants—we’re hands-on financial partners for mission-driven business owners who want to grow something real. Our job is to help you get control of your numbers, make smart decisions, and keep your business strong, steady, and independent.

Alex Betancourt, MBA, CMA

CEO, Founder

I’ve worked with all kinds of business owners—contractors, landscapers, tradesmen, wholesalers, and shop owners—and most of them didn’t start their business to stare at spreadsheets. They started it to build something for their families, serve their communities, and do things their own way.

But too many are hustling hard with little to show for it—working 60+ hours a week, behind on taxes, wondering where the money went, and guessing whether a job actually made a profit.

I started Integrity Accounting & Consulting because I kept seeing the same pattern: good, growing businesses stuck in the middle. They’d outgrown DIY QuickBooks or their office manager’s capabilities, but weren’t ready to hire a full-time controller or CFO. They needed someone who could clean up the books, explain the numbers, and help them make smart decisions without breaking the bank.

That’s where we come in.

At Integrity, we help mission-driven business owners with strong character get a clear grip on their finances, so they can make better decisions, pay themselves well, and build something that lasts. With a commitment to trust, accountability, and service, I work right alongside you—breaking down the numbers in plain English and helping you move forward with clarity and confidence.

When you partner with us, you’re not hiring a firm that hides behind reports and jargon. You’re getting a teammate. Whether you need bookkeeping support or CFO-level guidance, we make the numbers make sense—so you can run your business, take care of your crew, and keep doing what you do best.

Our Team

Alex Betancourt

CEO, Founder

Alex Betancourt

CEO, Founder

Alex Betancourt

CEO, Founder

Alex Betancourt

CEO, Founder

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Join the Team

Click here to apply for our open positions

We Run on EOS®

We use the Entrepreneurial Operating System (EOS) to keep things running smoothly. It helps us stay organized, focused, and on track, so we can give you the best possible support and results for your business.
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Core Values

Cash Flow Forecasting

We help you look ahead so you know what’s coming in, what’s going out, and when. No more surprise expenses or sweating payroll—just a clear view of your cash so you can plan smart and sleep better at night.

Job Profitability

We break down your job costs—labor, materials, overhead—so you know which jobs are worth it and which ones are eating into your bottom line. We help you price jobs right and focus on the work that actually pays off.

Budget Planning

We help you build a simple, realistic budget that keeps your spending on track and your growth intentional. Whether you’re planning to hire, buy equipment, or just want to stop flying blind, we’ll help you get the numbers to line up.

Financial Insight

You’ll get reports that are easy to understand, with the key numbers that matter—like cash flow, margins, and what you’re really making. We’ll help you track progress, spot problems early, and make smarter decisions.

Leadership Support

Whether you’re thinking about expanding, raising prices, or hiring your next crew, we’re here to guide you. You’ll get solid financial advice, straight answers, and a clear plan for what’s next.

Team Coordination

We make sure everyone’s on the same page—bookkeepers, tax pros, lenders, and anyone else tied to your money. We help you avoid crossed wires and missed steps so your business runs smoother and your growth stays on track.

Approach

We work side by side with business owners, not above them. Our job is to make your numbers make sense and give you a clear next step. We’re hands-on, straight-talking, and focused on helping you build a business that actually works for you.
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Mission

We serve mission-driven business owners with grit and character—people who want to lead well, grow their companies with purpose, and leave something meaningful behind for their families and communities.
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Vision

We see a future where locally owned businesses are the backbone of every community—creating jobs, opportunity, and real freedom through honest work and entrepreneurship.

Our Mission

Over half of small businesses in the US fail in the first 5 years due to poor financial planning – we’re here to end that.
“My only regret was that we didn’t start with him years ago!!”

Pam P. ,

Client

Ready to take the next step?

Take control of your business finances and make decisions with clarity and confidence.

Get In Touch